Maximize Traffic – Increase Your Pageviews Per Visitor

April 2nd, 2007 | Posted by i.nconspicuo.us in SEO & SEM | Tech/Web - (5 Comments)

In my last post March Web Traffic and Revenue Report I said that I’d be following up with a post on how to retain visitors longer and how to get more page views per visitor, so here it is. Through the short lifespan of this website, I have been able to consistently increase the number of visitors, pageviews and pages per visit.

It hasn’t just happened for me, I’ve been making minor tweaks and changes during the first quarter of 2007 and so far, the results have been good. To recap, my February goal was to increase my pageviews per visitor from about 1.25 up to 2.0+. In March, I hit 1.71 pageviews per visitor which took me a lot closer to my goal, but I’ve still got a little work to do to get there. So what’s the big secret? I used two methods to get more pageviews out of my visitors:

  1. Cross-Linking within my site
    I try to throw in relevant links in all of my articles to other articles that I’ve created on my site. This way, if I’ve already written an article that can give some background information on the current topic, I give the reader the opportunity to click on a link to view the past article or post. I’ve also implemented the Related Posts plugin for WordPress – see my post on 11 Must Have WordPress Plugins
  2. Separating articles into multiple pages
    Now, if I have an article that has a lot of text, I try to break it up into multiple pages. I think this procedure has pros and cons, so here’s a brief list of both. Pros: More pageviews, more ad impressions, posts broken up into sections. Cons: User could overlook the paging feature, user could expect all content to be on a single page. I think the pros outweigh the cons in this circumstance, so for now, I’m going to continue to split large articles into multiple pages. I’d love to hear feedback on this if anyone has other suggestions.

So those are my 2 big secrets. Pretty obvious when you see them in front of you, but they really do seem to work. In the case of my site, the results haven’t been dramatic, but they have been noticeable. Try it on your site, let me know if it works out for you!

March Web Traffic and Revenue Report

April 1st, 2007 | Posted by i.nconspicuo.us in Make Money Online | Tech/Web - (2 Comments)

To date, March was by far the most successful month that my site has had – both in terms of traffic and revenue. I still haven’t hit my initial goal that I set back in January of averaging 2.5 pages per visit, though it did increase significantly from the prior two months. In March, the site averaged 1.71 pages per visit, up from the 1.27 in January, and the 1.29 in February – so my site is making steps in the right direction thanks to some new ideas that I’ve implemented. I’ll be following this article up shortly with an article on how to retain visitors longer, and how to get more page views from the visitors that you do get – Maximize Traffic – Increase Your Pageviews Per Visitor

So on to the real business – what did the web traffic on my site actually look like this month? Well, as in the past, this month far outpaced previous months. My February traffic numbers had almost doubled my January numbers, and though I was hoping for some feedback on how to increase these more, I unfortunately didn’t get any suggestions – however, in my last article, I stated that I’d like to generate more pageviews, and that I’d probably have to go about doing it by writing more content – which I did – I posted 26 total articles in March, almost more than twice what I had posted in any previous month.

On to the Numbers

So I can just start by saying that this sites total number of visits doubled during the month of March and the number of pageviews nearly tripled. Both my visitors and pageviews steadily increased during the month with an erratic spike on March 15th – I still haven’t really tracked the cause of this. But from a growth standpoint, I was really happy to see my site continually increase traffic through the month. By looking at the following chart, you’ll see that the number of visitors to my site grew from around 150-200/day during the first week of March to about 500/day for the last several days of March.

March Revenue Report - Visits and Pageviews

So what spurred this large growth in traffic? Continue reading on the next page to find out.