One of the most anticipated video games of all time will be released on September 25, 2007, but more importantly, a beta of the game was released on May 16, 2007 – possibly the first video game beta program ever offered to the masses. The game I’m talking about? Of course, the third installment of the Halo 3 series. I’ve been posting articles about Halo 3 occassionally because I love the game and can’t get enough of it,
but I didn’t expect that to help me bring in more than 5 times the amount of my typical traffic on its release date. Check out the graph below to see the traffic spike that I had leading up to the release of the Halo 3 Beta:
Apparently, a good percentage of my readers are Halo buffs, because on the day following the release – the day that I like to call “the least productive day in the world”, my web traffic was near 2 month low – don’t mind the last little dot on the graph, the day is only 25% over, so that little guy will be climbing… as long as you bastards keep reading!!! Surprisingly, a large majority of my traffic came from search engines on the 16th, so it wasn’t even any of my newer Halo 3 articles that the draw was coming from – 92% of my traffic was from organic searches, while only 5.5% was from referring sites.
And even though somebody generously submitted one of my new Halo 3 articles to Digg.com, it never truly got “dugg” (only 4 total diggs) so Digg.com only contributed a measly 0.65% of my traffic on May 16th.
Now I’m wondering if there are other topics that could generate this much traffic – whether it be periodically, or consistently. Obviously, I’d prefer it to be consistent because this large amount of traffic also led me to my highest income day to date – which I will detail in another post soon to come. Until then, I’ll be looking for topics that spark a fire and bring traffic to new all-time highs.