Increase Your Google Adsense Click Through Rate (CTR)

So you’ve decided to monetize your blog or website by adding Google Adsense to it, but now that Adsense is on your site, why hasn’t it started generating revenue for you? Google Adsense isn’t a magical cash generator (though many bloggers and site owners would claim otherwise), Adsense is a content driven advertising engine; meaning that it uses the content of your page(s) to determine the advertisement that it will display to the end user.

Content Optimization

The best place to start when trying to optimize your CTR is with the content on your page. Since Google Adsense uses the text and content of your page to determine the ads that it will display, it will be most beneficial to create content accordingly. This will help bring targeted traffic to your website. By bringing targeted traffic, your users will be looking for information that should be very similar to the ads that are displayed on your page.

Ad Placement

Another way to optimize your Google Adsense CTR is by optimizing your ad placement. A commonly used term is “Hot Zone”. Hot Zones are the areas on a website that a users eyes will typically navigate to. Hot Zones typically consist of the header, the left-hand navigation (if available), and the main content area of the story.

Ad Style

Google now allows you to specify the style of your ad. You can manipulate the foreground and background, and more recently, you can add rounded corners to your advertisements. Rounded corners is a nice feature for many websites that have organic/curvy designs as the rounded corners fit in with the design better than the traditions square boxy ads.

Competitive Ad Filtering

Be careful with this, because often competing ads can also be high paying ads. You may want to use the competitive ad filter if you are getting redundant ads displayed on your site.

I hope some of these tips & tricks help you out, if you have any other suggestions, feel free to comment below.

11 thoughts on “Increase Your Google Adsense Click Through Rate (CTR)”

  1. Hi Casey –

    I checked out your site, I’d recommend putting a 300×250 ad block inside the text of the article (like what you see on this site). Having ads on the right navigation bar and in the footer will always tend to have a low CTR because that is not a main area of focus for the reader.

    Hope this helps!

  2. I’m new to the “adsense” world, but really looking to be successful with it, mainly to help cover the costs of the site itself. Are image ads more successful than text ads?

    My blog is still fairly new: http://www.stateofidleness.com

    any recommendations on ad placement are welcome!

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