With the release of Google Product Listing Ads, many e-commerce companies have been left scrambling to figure out how to not lose all the traffic that they currently get from Google Products (previously Google Shopping). However, the problem is that many people and companies have had problems getting their Product Listing Ads to even show on Google, and it has been even more difficult for Multi-Client Accounts within Google Merchant center to get their product listing ads to show.
I’ve been trying to setup PLAs for a client, but have had no luck thus far. I’ve successfully linked my Adwords account to my Merchant Center account (successfully is a relative term), but upon trying to create PLAs from within Adwords, I am constantly given the following error message:
This target does not match any products in your Google Merchant Center feed.
I’m having a hard time trying to figure out if it the multi-client account within Google Merchant Center that is causing the problem, or if I have another problem with the configuration somewhere. I feel like this is going to be an ongoing battle.
Product Listing Ads are a great idea in theory, however it is really going to hinder small companies who don’t have the time and/or resources to put toward creating, managing and spending money for product ads.