Marketing with Twitter – Does it Work?

Recently, a few of my clients have been using twitter to market their products and services. There’s been a bit of a learning curve for all those involved, but after awhile we seemed to start getting some decent response. Lot’s of followers are coming along, but not as much interaction as I would have hoped for though. I’d say about 0.5% of all of our followers actually engage in meaningful dialogue and “retweets”. Where we’ve gotten most of our response is by holding free giveaways. However, it seems that all the followers and retweets that we gain from these giveaways are just looking to get a free product, they don’t care what the product is, they just want to get something for free.

Any experience with twitter? And is it all just spam/junk traffic?

Free Mammoth Mountain Lift Tickets for Test Driving a Ford

Every year, California Ford dealerships and Mammoth Mountain team up to offer free lift tickets for test driving any new Ford car, truck or SUV. This was the first year that I actually decided to try it out, so I stopped by a local Ford dealership on my way home from the office last night because lift tickets cost $87/day for the 2009/2010 season at Mammoth mountain. When I started snowboarding 9 years ago, it cost $43/day, so a free lift ticket is definitely worth a test drive.

I was very straight up with the salesman, telling him that I was not interested in purchasing a car at the time, I was just looking to test drive a car to get a lift ticket. He said that was fine, and asked what car I wanted to drive. I asked if he could just give me a ticket so I wasn’t wasting his time and he told me that Ford requires that I take a test drive, so I hopped in a new Ford Edge and took it for a spin. Upon returning to the lot, I left a copy of my license and an email address, the ticket is supposed to be emailed to you after test driving. I unfortunately haven’t received anything yet. It’s been about 18 hours since my test drive and I haven’t seen a ticket.

My brother went in to a different dealership and got a ticket no problem. Just chatted up a sales rep for a bit and didn’t even have to test drive. They just hooked him up with a ticket.

I’m on the phone with the dealership right now, trying to get my ticket. They’re going to double check the ticket for me, “the site was down” last night and they “were having problems with it”.

Update 2
I have still not received my free lift ticket email from Ford after 5 days. I’ve repeatedly called the dealership and been given the run around by all of the sales people. I ended up sending an email to Ford Corporate about the false advertising: Test drive any Ford and receive a free lift ticket to Mammoth Mountain. Corporate was not help either. Here was the response that I got from Ford Corporate:

Thank you for contacting Ford Motor Company on 1/27/2010 09:29:55 PM. We appreciate the time you have taken to write us.

Unfortunately, due to the fact that the lift ticket promotion is a regional offer, we do not have any information on them. Your local dealers are the best and only source for information on them.

Thank you for contacting Ford Motor Company.

Ford Motor Company
Ford Marketing Program Headquarters

How long does it take to get the lift ticket from Ford after the test drive? The few people who have received them say that they come via email almost immediately. I have been waiting 5 days with no luck.